Why hire a freelance writer?
10 Ways Your Small Business Needs a Freelancer
#1 To get content blogs.
Content blogs and articles keep your website filled with fresh and timely content for your website visitors.
Example: You own a parenting blog. You may hire a content writer to produce parenting-related articles and blogs to post regularly on your site. This helps you to build your branding and the “voice” of your website for the existing and potential readers who visit your site each day.
#2 To write sales-driven content.
Similarly, sales-driven blogs are content pieces that build your branding and voice, build rapport with your readers, and educate your readers on the perks and benefits of the products or services you sell.
Example: You work in real estate. You hire a writer to produce an article on “How to Get Ready to Buy Your First Home,” and it plugs (places links to) your services as a real estate agent throughout the article.
Or you are a candle maker. You may hire a blogger to write about how candles are made and some of the most popular scents. The blogger would place links to candles you have for sale and highlight the benefits of purchasing your candles.
#3 To write product descriptions and landing pages.
Landing pages are the pages on your website that feature a particular product or service that people can buy. A freelance writer would write these pages, highlighting features, benefits, and full product descriptions, along with pricing and other pertinent information.
Example: You own a CBD company and have created a new higher-dose CBD. You’d have a freelancer write a new landing page for this product with all of the most important information. The landing page would need to be consistent (in terms of branding voice, appearance, and layout) with all of your other landing pages to maintain your site’s integrity and appearance.
#4 To write newsletters and emails.
Newsletters are an important part of many businesses. Freelancers can help you to write them, send them, and build your email contacts for your business. Similarly, your company may want to send out regular informative, advertising, or announcement emails. Freelancers help to write these.
Example: You have to keep your email subscribers up to date on company news, upcoming product launches, and sales or performance reports. This is an example of B2B writing (business-to-business). A freelancer might prepare these important newsletters on a monthly or quarterly basis.
A B2C (business to consumer) email or newsletter would inform buyers of new products, sales, and special codes to use for purchases. These might be once or twice weekly to keep those sales rolling on your website.
#5 To write SEO-driven content.
Instead of relying on the chance that people will find your site organically, SEO-driven content is blogs and articles that use a search engine optimization strategy to drive traffic to your site and to your landing pages.
SEO-trained bloggers typically cost a little more, but the trade-off comes with increased potential sales and support from Google traffic to your site.
Professional blogs can scale your business. My E-E-A-T and SEO blogs helped scale one client from 5K to 26K monthly revenue in less than a year.
Christina M. Ward PORTFOLIO.
Example: You are a small business owner in the food service industry. You hire an SEO freelancer to write travel-specific blogs that are SEO optimized, hoping to rank on Google SERPs (search engine results pages) so that potential visitors to your area may find your restaurant and want to visit. For these potential travelers to find you, your article on “Best Restaurants in DC” would need to pop up high on the SERP page.
#6 To write the copy for your website.
Copy is a blanket term for all the words on your website’s pages. The About Us section, the Services Offered section, and other tabs on your website. This type of writing is a little different than blogs and articles because it must be tight, concise, and very targeted to building your brand voice. This type of writing may cost more, as well, but this creates a baseline of success for your brand. And typically, once in place, the copy on your site is fairly stationary.
Example: You create a new website for teachers and educators. The goal is to help them find grants and support monies for their work in the community, plus to maintain a blog community and a series of coursework. Your core messaging targets a particular audience and potential community members or buyers. The About Us section must, in a few hundred short words, summarize your entire core purpose for your potential ideal audience.
#7 To create documents you need for your business.
Businesses often need white papers, case studies, onboarding materials, FAQs, or forms. Freelancers can help you to design and write these documents for you to use at your discretion.
Example: Your company wants a case study they can use to impress stockholders and potential investors. You hire a freelancer to do a case study that demonstrates, from start to finish, a successful example of your services at work.
#8 To help you with social media marketing.
Social media marketing is imperative in the online world and freelancers can do this legwork for you. Many freelancers specialize in social media marketing strategy.
Example: You hire a social media marketing freelancer to write and schedule your Twitter and Instagram posts for your business.
#9 To create digital products you can sell.
Some freelancers specialize in creating digital materials you can sell, like eBooks or courses. Though these may be priced a little higher than other freelancing services, the payoff comes in having a digital product you can sell for years to come.
Example: You are a health and wellness company. You hire a freelancer to write an eBook on gut health, which you then use as a sales tool on your website. The end result…you sell more gut health supplements.
#10 To create digital materials for your event.
Events need flyers, invitations, thank you messaging, and more. For your next fundraising event—or even personal event like a bereavement document highlighting the life of a lost loved one—freelancers can get what you need to say into words you can use.
Example: I recently was hired to write up the last days of a woman who died of Covid complications. This document was distributed to the family members as a way to honor their lost loved one, but also as a way to find peace and healing.
There are so many types of freelancers:
- Those who specialize in creating winning resumes
- Those who create digital media for your website
- Those who help you plan and execute an SEO strategy for your blog
- Those who support the lines of communication with your clients and buyers
- Those who help you get your messaging out
Consider what your business needs and find a few freelancers you trust and love working with. These are supportive services that can help you get your blog up and running or help you get your business to that next level of achievement.
With freelancers at your fingertips—the sky’s the limit!
How to Hire Christina at FFWS. Fill out the Contact Us form, or visit her gigs on Fiverr.
Thanks for reading!
Christina M. Ward
Fiddleheads & Floss Writing Services | Since 2019